Online strength & movement coaching
Strength training that fits you — not the other way round.
A personal plan built around your body, your health and your week. Feedback on every session, a coach to message any time, and not a single word about shrinking. All for £12 a month.
Monthly rolling · cancel any time · beginners very welcome
How it works
Four steps, no faff.
Joining takes about ten minutes. Your first sessions are waiting the moment you are in.
Tell us about you
The standard health questionnaire, plus what you would like from this, how your week really looks and what kit you have.
We shape it around your health
Old injuries, blood pressure, a dodgy knee, pregnancy, asthma — whatever you tell us becomes a rule your sessions follow.
Two sessions a week
Planned for you every Monday. When you have the time and you are enjoying it, it can grow to three or four.
Feedback and chat
A kind, specific word on every session you log, and a coach to message whenever you like — about anything.
Your coach
Your coach is AI. Here is why that is good news — and where the people are.
We would rather be honest than pretend. The coaching you get day to day comes from our AI coach: it never forgets what you told it, it is awake at 6am and at 10pm, and it costs a fraction of a human trainer. Behind it there is a small team of people keeping an eye on things.
- Your health answers are read carefully and turned into rules no session can break.
- Anything worrying goes to a person. Pain, dizziness, a new diagnosis, a billing question — the team is told straight away.
- Some things always wait for a human, like starting with a heart condition, which needs your GP's OK first.
- You can ask for a person at any time, and someone will reply.
What you get
Everything you need to enjoy getting stronger.
Two sessions a week built for you, up to four when you want more, always within your health rules and your kit.
Every exercise drawn and explained, rest timers, interval timers and a place to log your sets as you go.
Specific, kind and honest — what went well and, at most, one thing to try next time.
A growing shelf of home and gym sessions to choose from whenever you fancy something extra.
High-protein, high-fibre ideas for breakfast, lunch, dinner and snacks. Ideas, never rules.
Gentle daily goals — water, sleep, steps — and awards for showing up, not for punishing yourself.
One membership, everything in
- A personal plan, two to four sessions a week
- Shaped around your health form and your kit
- Feedback on every session you log
- Message your coach any time
- Workout bank, recipe book, habits, awards and community
- Monthly rolling — cancel any time
A fraction of the usual price.
Paid monthly by Direct Debit through GoCardless. Nothing is taken until your health form has been read and you have chosen to go ahead.
What we stand for
Fitness without the toxic bits.
For anyone worn out by fitness culture who wants to get stronger without obsessing over calories, punishment or perfection. Every size, every age, every starting point.
- Rest and "not today" are part of training
- We notice effort and consistency before numbers
- You go at your own pace, always
What we will never do
- Talk about your weight, shape or size
- Give you calorie targets or tell you to "earn" food
- Shout, guilt or pressure you
- Tell you to push through pain
Questions
The things people ask.
Is my coach a real person?
Your day-to-day coach is an AI, and we will always be upfront about that. It reads your health form, builds your sessions, gives you feedback and answers your messages — usually within minutes, any time of day. A small human team oversees it: anything about pain, illness, your health or your account goes straight to a person, and you can ask for one whenever you like.
Why is it so much cheaper than a personal trainer?
Because the work that makes one-to-one coaching expensive — writing plans, reading every session, replying to messages — is done for you by the AI coach, with people checking the things that matter. You get a plan built around you for £12 a month instead of the £150 or more a month that online coaching usually costs.
I have an injury, a health condition or high blood pressure. Can I join?
Very likely, yes. The joining form includes the standard health questionnaire (the PAR-Q), and everything you tell us — an old knee injury, blood pressure, asthma, pregnancy, a joint that does not like jumping — becomes a rule your sessions follow. Exercises that would not suit you are swapped for ones that do. For a few conditions, such as a heart condition or chest pain, we ask for your GP's OK before you start; that is normal good practice and nothing is taken until then.
How many sessions will I get?
Two a week to start with — enough to build strength and leave room for life. If you have the time and you are enjoying it, it can grow to three or four. Want more than that? The workout bank is there for you to pick from whenever you like.
Do I need a gym or equipment?
No. Tell us what you have — a full gym, a pair of dumbbells, a resistance band or just a bit of floor — and every session is built from that.
I have never lifted a weight. Is this for me?
Absolutely. Every exercise has a demonstration and simple cues, the session player times your rests for you, and your sessions start where you are. Nobody here is judging.
Is this about losing weight?
No. We are body-neutral: we never talk about shrinking, burning or earning food. This is about getting stronger, moving more easily, feeling more confident and enjoying it.
What about food?
You get the recipe book — practical, high-protein and high-fibre ideas for every meal — and gentle, general guidance if you ask. No meal plans, no calorie targets, no rules.
Can I cancel?
Yes, any time. It is a monthly rolling membership with no minimum term, paid by Direct Debit through GoCardless.
What happens to my health information?
It is used only to keep your training safe, held securely, and seen only by the AI coach and the small team that oversees it. It is never sold or shared. The privacy notice explains everything.
Ask us anything
Not sure yet? Say hello.
A real person on the team reads every message here and replies within two working days. Or email hello@equifit.fitness.
Or just join — £12/month